AIGA Eye on Design

What Happens When We Reach Peak Magazine?

Issue 01 of Beige, the modern lifestyle magazine for discerning independent thinkers and makers, was released today to a rapt audience of creative influencers the quarterly considers the entire scope of everyday life for the contemporary connoisseur…

Dear Editors, 

Below is a list of the most exciting modern lifestyle magazines set for release this week. I am sure they would all be a perfect fit for your creative platform. Feel free to share the news with your communities on your vlog, Snapchat, or heavily-filtered Instagram, etc!

Please do not hesitate to get in touch if you need any more info, pics, or would like to interview one of the esteemed editors, who are all available via FaceTime.

Issue 01 of Beige, the modern lifestyle magazine for discerning independent thinkers and makers, was released today to a rapt audience of creative influencers. Delving deeply into l’estétique beige, the quarterly considers the entire scope of everyday life for the contemporary connoisseur; from cerebral photo stories depicting fulfilling domestic life, to details of accomplished creative work, revered high culture, and the cultivation of a capsule uniform that reflects your irreproachable ethics, subtle intellect, and economic acumen. Beige promotes quality of life through studied, curated takes on life, style, lifestyle, and the means of achieving that lifestyle through a tasteful, ‘Elephant’s Breath’ filter. It makes for a brilliant addition to the newsstand, and although its scope may seem niche, as with all great lifestyle publications, it is really made for anyone with access to a coffee table. “Against a backdrop of beige,” says publisher, editor, art director, and interior designer, Rosalie Verbleken, “everything is illuminated.”

Another exciting release is Louse, the modern lifestyle magazine that explores the life and times of the modern metropolitan woodlouse. The editors take a poetic view on this oft-ignored species, with personal essays, inspired editorials, and woodlouse-themed sonnets, as well as brand collaborations with independent jewellers and clothing designers who draw inspiration from the form and features of the urban woodlouse, a nocturnal crustacean who feeds off of dead plant material. Not unlike us – pass the kale crisps!

Before I go on, I’d like to draw your attention to a podcast series that I think your readers would love. The Dinner Game will focus on one modern food lifestyle magazine each week, diving into the harsh business realities of making a modern lifestyle magazine, and food. After all, isn’t food the one thing we all share? The first season is already slated to include Caesar Salad, the modern lifestyle magazine for political influencers, where every interview takes place over a tax-payer-subsidised lunch; Bro-yo, the modern lifestyle magazine for bros who LOVE frozen yogurt; and Kimchi, the modern lifestyle magazine for women who are equally interested in knowing what’s going on in the world of Korean fermentation, as they are getting the hottest gossip and fashion tips from Kim Kardashian, Kim Gordon, and tyrannical despot Kim Jong-un.

The second series is already set to explore magazines about hair—not just hair, but dyed hair. It’s incredible how much editorial inspiration and advertorial innovation can be mined from even the most prohibitively specific briefs. One of the early stars of the nascent genre is Brunette?, the modern lifestyle magazine for creatives with dyed (is it dyed?) brown hair. What exactly is the life experience of the dark-haired, jet-setting elite? Brunette? intends to find out.

Also fresh to the newsstand is Haven, the modern lifestyle magazine for creative influencers keen to stash their cash offshore. There’s always been a lot of negative press about tax avoidance, but Haven tells a different story—one focusing on the beautiful landscapes, architecture, and pleasure yachts that embezzling billions can afford. Issue 01 heads to Andorra, a stunning principality nestled between France and Spain in the Pyrenees mountains rumoured to be the hot tip for laundering Russian currency in 2017. And the skiing is to DIE for.

Dérive is the modern lifestyle magazine for creative influencers and thought leaders that takes a look at derivative art and design through the lens of the dérive, a practice made popular by the Situationist International. A dérive involves running around, quite aimlessly, and at pace, and in Dérive the interviews are held in this heightened context of breathlessness to deliver maximum authenticity—making even the most mundane interaction seem relevant.

That’s all for this week, but stay tuned for next week’s magazine update, when we’ll be profiling Drip, the modern lifestyle magazine for shy coffee drinkers; Estatic, the modern lifestyle and interiors magazine for creatives living in on-trend housing estates; and Femilist, the modern lifestyle magazine for feminist creative influencers who enjoy listicles. 

And they said print was dead!

April, 2017

All text originally published by All images courtesy of magazine and artist. All text copyright Billie Muraben.

by Sophy Hollington